Brand Extension \ Digital Experience \ Print

Northeastern CAMD

Overview

For Northeastern University's College of Arts, Media and Design (CAMD), I collaborated in developing engaging content and interactive experiences aimed at prospective students. My contributions included collaborating on strategically themed content around CMYK values, designing print collateral, and creating a web design that featured an interactive experience to help students discover their educational path. These efforts enhanced CAMD's ability to attract and inform potential students.

Deliverables & Outcomes

  • Strategically Themed Content: Collaborated on creating a design system that is rooted within the Northeastern brand identity, but carefully carves out it’s own personality for CAMD’s unique audience.

  • Web Design and Interactive Experience: Developed a user-friendly web design, including an interactive tool that guides students in exploring and discovering their educational paths, resulting in a more engaging and informative online experience.

  • Print Collateral: Designed visually engaging marketing materials and takeaways that effectively communicated CAMD's offerings and values to potential students.