2016 - Ongoing
FedEx® products I have worked on include: Delivery Manager, Mobile Solutions, International, One Rate, My FedEx Rewards and shipping kiosks.
I have created a variety of both print and digital collateral, produced a product user guide, designed web pages and user flows, and developed hundreds of emails for the international brand.
2016 - Ongoing
I have been fortunate enough to work on campaigns and email promotions for The Boston Globe. The client, copywriter and I work collaboratively to develop engaging and original email campaigns on a bi-monthly basis; we also create promotional materials for any sales The Boston Globe may run throughout the year.
2016 - Ongoing
The work I have completed for Xively ranges from packaging, product displays, tradeshow booths, web and print ads, presentation materials and over 250 product illustrations for the Xively ProductLauncher.
For Rescue, I have covered both print and digital advertisements, informational handouts and assets for their growing social presence.
Working collaboratively with team members, I was involved in the creation of a new identity and web presence for Bartlett & West.
Here I explored logo and brand identity development, web design and icon development.
I have been fortunate to help boost both these brands' websites. For Draper, a featured news bar and modal have been introduced so they can highlight their featured content.
Sembler, a sub-brand of Draper, previously had their own site. A new site was designed to integrate in with the parent site; this site fits well with the Draper brand but keeps Sembler as an independent entity. I also created icons to convey the breadth of capabilities.
Senior Thesis I & II, 2015-2016
I developed a book enabling Millennials and Baby Boomers to better understand one another. The retro aesthetic and humor-infused writing is meant to appeal to both groups.
Outside of the book, a web experience, social presence and digital book were explored to further the accessibility of content.
The entirety of the project was documented in a portfolio book.
Junior Design Studio, 2016
For this project I explored the brand and positioning for the alternative fuel company, BGene; the conducted research led to a new name and identity. Other collateral included an infographic, website, trade show booth, and advertising to round out the brand.
The final deliverable was a bound book exploring the process.
This was a fictional project that was not implemented by BGene.
During my semester long internship at Tank Design in Cambridge, MA in the Fall of 2015, I was involved in work for Nutrastim; this project allowed me to experience design through logotype and rebranding, print advertising, package design, and predominantly web design.
Massey University, Wellington, NZ, 2015
I developed this typographic stop motion which was inspired by my OCD tendencies and how typography has helped me channel my organizational habits in a meaningful way. Using shave erasers as my medium, I hope to convey how the remnants of the tools I use to create tell as much of a story as the pieces themselves.
This is a website I completed for Vermont-based company, Chris Parker Building and Restoration. After editing the images in Photoshop and creating the body copy for the whole of the site I compiled and designed the content using Squarespace to achieve the finished piece.
Sophomore Design Studio, 2014
As part of a branding identity assignment I opted to create a visual identity for Blue Sky Methamphetamine. I wanted to give this product a very current feel as it is something prominent in pop culture and should reflect that. I chose to further my concept and create some branded clothing and other relevant items of the show to round out the project. No meth was ingested, however vast amounts of blue rock candy were consumed.
During my internship at the Peabody Essex Museum, I worked on various different marketing media for the organization. This represents a selection of printed and web media created for distribution in the museum, on the web, and mailed to patrons to promote events held at PEM.
Typography II, 2014
I was introduced to both Font Forge and FontStruct programs and was challenged to create type-able vector and pixel based fonts. I then created type specimens and creative pieces to display each fonts' capabilities.